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Jumia Seller Center Sign Up: A Step-by-Step Guide

Ready to tap into Africa’s booming e-commerce market and reach millions of potential customers?

Jumia, the leading online marketplace in Africa, offers sellers a powerful platform to showcase their products and grow their businesses.

This comprehensive guide will walk you through the Jumia Seller Center sign-up process, ensuring a smooth and successful entry into the world of online selling.

Prerequisites for Jumia Seller Registration

Before embarking on your Jumia journey, ensure you meet the following requirements:

  • Business Registration: Your business should be legally registered in the country you wish to operate.
  • Valid ID: You will need a valid government-issued ID (passport or national ID) for verification.
  • Tax Information: Provide your tax information, such as your KRA PIN (Kenya) or VAT number (Nigeria).
  • Bank Account: You will need a valid bank account for receiving payments from Jumia.
  • Product Inventory: Have a ready stock of products you wish to sell on the platform.
  • Internet Connection: Reliable internet access is crucial for managing your online store.

Read also: How to register a business name in Nigeria online

Step-by-Step Jumia Seller Center Sign-Up Process

Step-by-Step Jumia Seller Center Sign-Up Process
  1. Visit the Jumia Seller Center: Navigate to the Jumia Seller Center website for your specific country. For example, if you’re located in Nigeria, the website is
  2. Click on “Register”: Locate the “Register” button and click on it to begin the sign-up process.
  3. Enter Your Company/Individual Information: Choose between registering as an individual or a company and fill in the required details.
  4. Fill in Contact Information: Provide accurate contact information, including your phone number and email address.
  5. Set Up Your Shop Information: Choose a unique shop name that reflects your brand and products.
  6. Upload Legal Documents: Upload scanned copies of your business registration documents, ID, and tax information.
  7. Complete KYC Verification: Jumia may require additional verification, such as a photo of yourself holding your ID.
  8. Review and Submit: Carefully review all submitted information and click “Submit” to proceed.
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Document Requirements for Registration

The specific document requirements for registration may vary depending on your location and business type. However, some essential documents include:

Individual Sellers:

  • Copy of National ID or Passport
  • KRA PIN (Kenya) or VAT number (Nigeria)
  • Proof of bank account ownership

Company Sellers:

  • Certificate of Incorporation (CR12)
  • Memorandum of Association
  • Articles of Association
  • Company bank account statement or registration certificate
  • KRA PIN (Kenya) or VAT number (Nigeria)
  • Identity document of authorized representative

Additional Tips for a Smooth Sign-Up

  • Prepare your documents beforehand: Having all documents readily available will expedite the sign-up process.
  • Ensure accurate information: Double-check all information submitted, especially contact details and business registration numbers.
  • Read the Seller Agreement: Familiarize yourself with Jumia’s terms and conditions before signing up.
  • Seek help if needed: Jumia’s Seller Center offers comprehensive support resources and guides to assist you with the registration process.

Beyond Sign-Up: What to Expect as a Jumia Seller

Once your registration is approved, you can begin listing your products, managing your inventory, and processing orders through your Jumia Seller Center dashboard. Jumia provides sellers with various tools and resources to optimize their online stores, including:

  • Product Listing Management: Easily upload product details, images, and variations.
  • Inventory Management: Track inventory levels and receive alerts for low stock.
  • Order Management: View, process, and ship orders efficiently.
  • Performance Insights: Gain valuable data and analytics to track sales, customer feedback, and other key metrics.
  • Marketing Tools: Utilize promotional tools like Jumia Ads to increase product visibility and sales.
  • Seller Support: Access comprehensive support resources and contact Jumia’s dedicated seller support team for assistance.

By leveraging Jumia’s platform and resources, you can unlock a world of opportunities to grow your business and reach a wider audience across Africa.

How does Jumia handle payments for sellers?

Jumia handles payments for sellers by paying them for items delivered 8 days after their payment cycle ends.

Vendors are allocated a business day for payments, either weekly or monthly, depending on their payment cycle.

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For instance, a vendor with Friday as an allocated payout day will receive payment for items set to be delivered during the period 1-7-15 days prior to the payout day.

Jumia pays vendors via National Electronic Funds Transfer (NEFT) on a weekly or monthly basis.

To receive payments, vendors need to add their bank/Mpesa details in Seller Center.

Jumia only pays for items that have been delivered successfully to customers.

Pending, ready to ship, shipped, and delivery fails are not paid for.

Jumia has set high operational expectations for all vendors joining the platform and has zero tolerance for the sale of fake products.

What can i sell on Jumia Nigeria?

You can sell various products on Jumia Nigeria, including items in the following categories:

  1. Phones and Tablets
  2. Fashion products
  3. Home and Office
  4. Computing
  5. Cameras
  6. Electronics
  7. Watches
  8. Sunglasses
  9. Baby and kids products
  10. Toys
  11. Health and Beauty
  12. Automobile
  13. Sport and Fitness
  14. Games and Consoles
  15. Service Deals
  16. Books
  17. Movies and Music
  18. Weddings
  19. Groceries

To start selling on Jumia, follow these steps:

  1. Register on the platform by filling in the registration form and submitting the required documents (business registration, bank account details, and bank verification letter).
  2. Complete the dedicated New Seller Training to become an e-commerce expert.
  3. Activate your Seller Center Account to manage your shop.
  4. List and sell your products by uploading your best-selling items.
  5. Access Jumia’s promotions and marketing to get visibility from their campaigns and promotions.

The registration on Jumia is free for all vendors.

For each sale you make via their platform, you will be charged a fee depending on the delivery method chosen and the category of your products.

How does Jumia Nigeria delivery work?

Jumia Nigeria offers delivery services for vendors through its Jumia Express platform. Here’s how the delivery process works:

  1. Storage: Your items are stored at the Jumia Express Warehouse.
  2. Order treatment (pick & pack): When a customer places an order, Jumia Express picks and packs your products.
  3. Shipping: Jumia Express ships your products directly to the customer.
  4. Customer service and returns: Jumia Express handles customer service and returns, ensuring a smooth experience for both you and your customers.
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Jumia Express offers several benefits for vendors, including optimized warehousing, personnel cost savings, no drop-shipping process, and no out-of-stock penalties.

The platform guarantees fast delivery and allows you to pay as you go, with the ability to leave Jumia Express whenever you want.

To package items before dropping them off at the warehouse, follow the guidelines provided by Jumia.

The Jumia Express pricing plan is simple and affordable, with fees based on item size and category.

The platform also offers a flexible service, allowing you to use Jumia Express for only parts of your stock.

What do I do when I receive an order on Jumia Nigeria?

When you receive an order from Jumia Nigeria, follow these steps to process and ship the order:

  1. Log in to your Seller Center account: Connect to your account on the Jumia Seller Center.
  2. Manage your orders: Click on “Orders” and then “Manage orders.” You will find all your new orders in the “Pending” section.
  3. Select the order: Choose the order you want to process and click on “Set status on ready to ship”.
  4. Choose a Vendor Drop-Off (VDO) station: Select a VDO station from the list provided, and click on “Create package & Next”. You can find the list of all VDOs with their location and opening hours.
  5. Prepare the documents: Click on “All documents” and “Shipping labels” to print the documents you need, such as the delivery receipt, shipping labels, and receipt.
  6. Pack the order: Pack the order securely and ensure that all items are properly labeled and protected during transit.
  7. Ship the order: Take the order to the chosen VDO station and drop it off. Make sure to keep a copy of the delivery receipt and shipping labels for your records.

For more detailed instructions and visual guidance, you can refer to the video tutorials available on YouTube. Additionally, you can visit Jumia’s Delivery & Returns Timelines page for more information on delivery and returns processes.

Remember, the journey to online success is a continuous learning process. Stay committed, adapt to market trends, and utilize Jumia’s support services to maximize your potential as a Jumia seller.

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